Job description
- Develop a strong performance marketing strategy
- Conducting market research to identify target audiences, competitors, and trends in the industry.
- Create, manage and optimize performance marketing campaigns/ads on multiple platforms including Google and Amazon.
- Staying up-to-date with industry trends and best practices on online marketing, and applying this knowledge to continuously improve the company's performance marketing efforts.
- Manage budgets and campaigns across all digital channels to drive strong return on investment
- Identify and test new channels to continue to meet or exceed established critical metrics
- Measure and report performance of campaigns and take timely actions to maximize output
- Collaborate with content and design teams to improve landing pages and optimize the user experience
- Managing budgets and tracking expenses to ensure that campaigns are cost-effective and efficient
- Optimize & efficiently use the monthly budget assigned across the digital marketing funnel to deliver strong return on investment
- Reporting regularly to senior management on the performance of campaigns and providing recommendations for improvement.
Desired Candidate Profile
- Proven expertise in managing and optimizing ad campaigns end-to-end across various platforms, especially Amazon.
- Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues.
- Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.
- Strong working knowledge of Microsoft Excel
- Research-oriented and data-oriented
- Good communication and interpersonal skills
Job Types: Full-time, Regular / Permanent
Salary: ₹300,000.00 - ₹900,000.00 per year
Benefits:
- Health insurance
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
Ability to commute/relocate:
- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Experience:
- total work: 1 year (Preferred)
Expected Start Date: 01/06/2023
