We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.
Position Summary
Are you a digital performance expert with a hands-on mindset?
The Nespresso Performance Specialist is in charge of developing, implementing, optimizing & coordinating digital projects, with the end goal of increasing online visibility and sales. It is a varied role with impact consisting of a mix of strategic & operational tasks.
A day in the life of a Nespresso Performance specialist:
- Implementing the local online strategy, assembling brand and sales initiatives, from traffic acquisition to conversion and retention, in close collaboration with the e-bizz department.
- Managing & developing digital marketing campaigns from localization of the assets, defining the strategy together with the agency and analyzing results for B2C & B2B across various digital channels (Meta, Google, LinkedIn, YouTube & TikTok)
- Coordinating the online planning with the digital agency and challenging campaign strategies & budgets for B2C & B2B.
- Keeping the digital budget up to date
- Analyzing campaigns and making suggestions/ taking out learnings for future campaigns
- Keeping in touch with Nespresso HQ digital department for the implementation of new tools & new digital strategies.
What will make you successful:
- Minimum 2 years’ experience in Performance Marketing
- Deep knowledge of digital trends & innovations and online business models.
- Solid experience in Digital Marketing activities to drive traffic on websites (SEO, SEM, Affiliation, Display…).
- Strong analytical skills and Web Analytics knowledge (Google Analytics certification a plus) as well as of A/B testing and integrated Martech tools
- Experience in eCommerce Operations (Content Management, eMerchandising & Personalization)
Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
